"I've also used people's social profiles against them in my consideration to hire them....."
The next generation of business solutions!
In The Spotlight
-
Google Goggles Marketing
-
What Impact Will Google’s “Your World” Have on Search Marketing?
-
Quick Tricks for Dressing Up Your YouTube Videos
-
Reasons Why You Don’t Have Subscribers
-
Sex Sells!
Google
Google Goggles Marketing
About a year ago, we launched Google Goggles, an app that enables people to search the web by taking pictures with their mobile devices. Since then, people have used Goggles to search for information about lots of different things: famous paintings, landmarks, products and much more. Today, we’re announcing a Google Goggles marketing experiment. We’re working [...]
Google
What Impact Will Google’s “Your World” Have on Search Marketing?
By Laura Lake, About.com Guide Are you ready for Google to bring Your World to your search results? I hope so, because that’s what they announced today. Your World marks the third major move toward social search. Google’s goal is to transform the search engine into a tool that not only understand content, understands people and relationships. The last two major moves made by [...]
Multimedia Marketing
Quick Tricks for Dressing Up Your YouTube Videos
There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that have made other vids big hits. “Today’s consumer loves quirk, something different that he can catchphrase or hashtag,” she writes. “The trick is finding [...]
Email Marketing
Reasons Why You Don’t Have Subscribers
Top 10 Reasons People Don’t Subscribe To Your Emails You email me too often. I get the same offer over and over again. I get the same offer anyone can get online. You talk to me like I’m an idiot. You don’t make your offers clear. Your emails are difficult to read on my phone. [...]
Outside The Box
Sex Sells!
Most of the casinos use “winning big” as the core idea for all communications, it’s interesting to see different approach in advertising. Grand Casino Beograd, a casino in Serbia recently launched a series of fun, hip, and sexy print ads, with less “winning” aspect in the visual. Using party photos of young and attractive models with [...]
Recent Reactions
How To Get More Customers With SEO & PPC
1. SEO Foundation A solid SEO foundation on your site should guide everything you will do. * Keyword research feeds right into any pay-per-click campaigns. * Content management systems publish new content with accurate S...
Some Do’s and Don’ts of Social Updating
DO be informative. Cone’s Consumer New Media Study found that people expect value-adds, not just entertainment, when following brands. Discounts help, but think bigger: 46% of survey respondents want more than offers; t...
What Can Internet Video Marketers Learn From Pizza?
Connections Come First Internet video has long been used to promote products and services, but how often do you use Internet video to build a connection? In fact how often do you use Internet video to build a connection ...
The Anchor of Any Good SEO strategy
By Brendan Cournoyer Let’s face it: search engine optimization has a lot of moving parts. But while keeping a handle on the all-important (and ever-changing) world of SEO is an endless challenge for content marketers, ther...
5 Ways To Prevent Marking Your Email As Spam
There’s the legal definition of spam—as outlined in CAN-SPAM—and then there’s the real-world definition used by many of your subscribers: any piece of email I’d rather not receive. Even recipients who went...
Maximizing Your Brand Presence on Google+
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they “care about.” As Google’s SVP-Engineering Vic Gund...
10 Creative Ways to Use QR Codes for Marketing
1. Reinventing the Shopping Experience Global supermarket giant Tesco solved the problem of enticing hard-working, time-strapped Koreans into its stores by bringing the shopping experience to them, with virtual stores based in ...
Your Company’s Online Reputation Impacts Employee Recruiting
With unemployment hovering around 9% and underemployment still a painful reminder of the recession, you might think people searching for a job might be happy to receive a job offer from just about anyone. Think again. Candidate...
Google Goggles Marketing
About a year ago, we launched Google Goggles, an app that enables people to search the web by taking pictures with their mobile devices. Since then, people have used Goggles to search for information about lots of different th...
Waiting Between Page Posts Maximizes Engagement
The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at leas...
What Impact Will Google’s “Your World” Have on Search Marketing?
By Laura Lake, About.com Guide Are you ready for Google to bring Your World to your search results? I hope so, because that’s what they announced today. Your World marks the third major move toward social search. ...
How To Stream on Facebook LIVE
How to live stream on Facebook: Step 1 - Create a Page If you don’t already have a Page and you represent an organization, business, celebrity, or band, take a few minutes to create one. It’s free and easy to set ...
Television Ads Are Not Just for TV Anymore
The key promotional method used by many consumer products companies, especially those targeting the mass market, is the television advertisement. Even though television viewing has declined over the last 10 to 20 years, the a...
Quick Tricks for Dressing Up Your YouTube Videos
There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that have made other vids big hits. “Today&...
Making Funny Ads
Kia is all about the critters. In the U.S., of course, the Korean automaker has the hamsters rapping for the Soul. Over in England, it has another formidable creature selling the Picanto: a cat who’ll stop at nothi...
People who talk, buy!
Not always, but often. Many studies have demonstrated it. The latest one, a research by Bain & Company, highlighted that people who have a conversation with a brand over social media spend 20% to 40% more money the brand ...
65% of Marketers Don’t Track Leads??? Are You?
Is the primary goal of your social media initiatives to generate more and more fans and followers? It shouldn’t be. While increasing your social media reach is a great thing to aspire to achieve, more fans and followers...
4 Tips for Writing Effective Web Content
By Brittany Miller Lets face it people are busy. When they go to the web looking for answers they want to grab information quickly. Most people will spend a very short amount of time on a webpage and typically only read a few ...
Learn Internet Marketing From Eminem
Eminem – love him or hate him, you have to admit that the man knows how to get himself out there. He’s won 13 Grammy awards during his career, achieved ten number one albums if you include his work in groups, and has been...
Reasons Why You Don’t Have Subscribers
Top 10 Reasons People Don’t Subscribe To Your Emails You email me too often. I get the same offer over and over again. I get the same offer anyone can get online. You talk to me like I’m an idiot. You don’t make your ...
Radio Advertising?
I’m a firm believer that Radio works! However, MOST people have not a clue how to really make it work for their business. Because I’m so strapped for time today this posting will be short and sweet: If you do Radio ...
9 Ways Top Brands Use Social Media for Better Customer Service
1. Don’t allow any one team to own social media. (KLM) In April 2010, Dutch airline KLM was thrown into the jaws of social media head first thanks to the Icelandic ash cloud that covered Europe and grounded flights across the...
5 Google Paid Search Products You Need to Know
Google Image Search. Instead of advertising exclusively on Google’s web results page, this product allows brands to place their listings next to Google Images. Typically, this approach is best suited to those who’ve noted ...
4 Timeless Email Copywriting Commandments
Don’t bury the “lede.” In journalistic lingo, burying the lede means obscuring an article’s most important information in the fifth or eighth paragraph when it belongs in the first paragraph. The...
Sex Sells!
Most of the casinos use “winning big” as the core idea for all communications, it’s interesting to see different approach in advertising. Grand Casino Beograd, a casino in Serbia recently launched a series of fun, hip, a...
Where To Buy HPTouchPad
The discontinued HP TouchPad continues its liquidation at fire sale prices, and the frantic search for the defunct tablet at that elusive $99.99 price was one of the trending topics on Twitter yesterday. Use this link to sea...
Spice Up Your ‘About Us’ Page!
For some reason – ‘About Us’ Pages are always so boring. Why is that? In order to help you stand out from the crowed, why don’t you try doing something more creative? Check out what some other Creative M...
Use QR Codes On Your Business Cards
QR Codes are the next generation of business cards! A QR Code is essentially a bar code. QR Codes can store data such as your website, contact infomration, create a text message to a specific phone number or even call a ...
How To Shoot Great Video Blogs
Blogs are powerful for so many reasons but if you really want to add a powerful punch to this marketing tool try doing an occasional video posting. Video blogs have become HUGE online and
End Your Blog Post With An Open Question
I hope everyone here by now knows the importance of having a blog on your website. A blog is a fantastic tool to have for so many reason but one of the big selling points is the fact that it creates a dialog right on your websi...
McDonald’s Brilliant Marketing Scheme
Today lets think “outside the box.” I ran across this youtube video of McDonald’s newest marketing technique and it really makes you think… Is there a way you can capitalize on this? Check out the video ...
Add Flare To Your Tweets With Pictures
Including pictures with your tweets can have a huge impact on your social media campaign. There is no question that “content is king” however, by adding a visual for your online audience you will make a stronger imp...
Become A Guest Blogger
Are you blogging? If not you should be! Having a blog dedicated to content and information about your industry can be a great (and free!) marketing tool. A good way to start building your blog’s brand and
Google +1 – How To & Why You Should
In todays video post Brad explains Google +1 from A to Z. From what it is, to why its important to how to get it for your sites and blogs. Google +1 is going to change online marketing FOREVER!!! If you want
Tracking Results of Your Social Media Campaign
So your spending your hour a day managing your Social Media Campaign but more importantly, are you tracking the results? Differn’t industries will require differn’t approaches and in some cases you may even being us...
Utilize Google Friend Connect on Your Website
Today I want tell you about a new exciting product being launched by Google that is still in the beta phase, but is open to the public! Let me introduce you to Google Friend Connect! To get you up to speed take a minute and th...
Why Google +1 Will Change Online Marketing Forever!
Google +1 button is going to play a HUGE role in marketing from this point forward! You are standing at the very advent of a dramatic shift in online marketing at this moment and the question is… are you going to be an ea...
Google Apps Expanded for Businesses
So Google is making some BIG changes to its Google Apps®. For business that were utiliizing Google Apps® for its business email and other applications there were always some pretty high limitations but not anymore! No one can...
Rank #1 on Google In 60 Seconds-NO ADWORDS!
Here I’m going to explain to you how you can climb to the very top of Google in seconds for absolutely FREE! If you talk to any SEO expert they’ll tell you that it takes a long time to get results on search engines ...
Learning Facebook Body Language
Body language experts will tell you that in order for people to feel that you are really listening to what they are saying you have to give them some physical cues. Eye contact is critical, nodding, along with verbal sounds of ...
The Power of Video Marketing
Let me take a moment and introduce you to the second largest search engine online today….YOUTUBE! How many of you thought I was going to say Bing? We all know that Google is by far the most used search engine in the world...
