Are you blogging? If not you should be! Having a blog dedicated to content and information about your industry can be a great (and free!) marketing tool. A good way to start building your blog’s brand and reputation is to offer to guest blog for other established blogs in your industry. Guest posting allows you to provide a blogger with fresh content for his or her blog in return for giving your blog exposure.
There are some great blogging communities out there such as Blogged.com, BlogCatalog.com and my personal favorite, Technorati.com. Do a search on any of these sites to find some great popular blogs that are out there in your industry. Send a quick note to the author and/or editor of the blog asking them if they would be interested in posting one of your articles.
By having one of your articles posted on a popular blog not only are you getting some exposure for yourself, but you have a great opportunity to get some links pointing back to your blog. This will not only get more traffic to your blog, but it will also give you higher visibility on search engines!
Have fun and happy writing!
