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Smoky Mountain Short-Term Rental Photography

Premium photography and property films for cabins, vacation rentals, Airbnbs, and luxury STR properties throughout Gatlinburg, Pigeon Forge, Sevierville, and East Tennessee.

Every project is personally photographed and creatively directed by Brad Capone, with a focus on thoughtful composition, natural atmosphere, and imagery that helps guests experience the property before they arrive.

Short-Term Rental Photography & Property Films

Premium architectural photography and cinematic property media for vacation rentals, cabins, Airbnbs, and distinctive hospitality properties throughout the Smoky Mountains and East Tennessee.

Every project booked through BradCapone.com is personally photographed and creatively directed by Brad Capone—with a focus on thoughtful composition, natural atmosphere, and imagery that helps guests experience the property before they arrive.

Serving Gatlinburg, Pigeon Forge, Sevierville, Wears Valley, Townsend, Knoxville, and surrounding East Tennessee communities.

Looking for Real Estate Listing Photography?

Standard residential real estate photography is now provided through our expanded team at HouseFly Media.

HouseFly Media offers agent-focused packages, Zillow Showcase services, expanded photographer availability, dedicated administrative support, and easy booking through the website or mobile app.

Short-Term Rental Photography Collections

Choose the level of media that best supports your property.

Every collection is personally photographed by Brad and includes complete coverage appropriate to the property’s size, layout, amenities, and marketing needs.

Photography Collection

log cabin in snow at sunset with glowing interior lights in Sevierville Tennessee Smoky Mountains

A complete collection of polished interior, exterior, amenity, and architectural images created specifically for vacation-rental marketing.

Rather than limiting the session to a fixed number of photographs, I create a professionally curated gallery that gives potential guests a clear and compelling view of the entire property.

Includes:

  • Interior and exterior architectural photography
  • Bedrooms, bathrooms, living spaces, and gathering areas
  • On-property amenities and distinctive features
  • Detail images that help communicate the guest experience
  • Professionally curated final image collection
  • Natural window views whenever conditions allow
  • Blue-sky replacement when appropriate
  • TV and fireplace screen replacement when needed
  • High-resolution and web-ready image delivery
  • Commercial usage for the property’s rental marketing
  • Next-business-day photography delivery

Pricing Based on Square Footage

Up to 1,500 sq. ft. $249
Up to 2,500 sq. ft. $299
Up to 3,500 sq. ft. $349
Up to 5,000 sq. ft. $449
Up to 7,000 sq. ft. $549
Over 7,000 sq. ft. Custom Quote

Photo + Film Collection

Complete professional photography paired with one professionally produced property film, giving you a polished collection of still and moving media designed to present the property across multiple platforms.

Choose between a vertical Social Property Film for fast-paced, mobile-first marketing or a horizontal Cinematic Property Film for websites, YouTube, and direct-booking presentations. Both formats receive the same level of creative direction, professional editing, and attention to detail.

Includes:

  • Everything included in the Photography Collection
  • Your choice of one Social Property Film or Cinematic Property Film
  • Professional editing and licensed music
  • Interior, exterior, amenity, and detail coverage
  • Aerial footage available when aerial coverage is added
  • Platform-ready video delivery
  • Photography delivered the next business day
  • Film delivered within approximately 48 hours

Pricing Based on Square Footage

Up to 1,500 sq. ft. $599
Up to 2,500 sq. ft. $699
Up to 3,500 sq. ft. $799
Up to 5,000 sq. ft. $949
Up to 7,000 sq. ft. $1,099
Over 7,000 sq. ft. Custom Quote

Choose Your Film Style

Social Property Film

A fast-paced vertical film created for Instagram Reels, Facebook, TikTok, and short-form digital marketing.

Social films use energetic pacing, movement, transitions, visual effects, and creative editing to capture attention quickly and present the property in a format designed for mobile viewing.

Cinematic Property Film

A polished horizontal property film created for websites, YouTube, direct-booking pages, television displays, and long-form marketing.

Cinematic films use intentional movement, atmosphere, music, and a more immersive pace to guide viewers through the property and its overall experience.

Complete Media Collection

Upstairs game room with indoor slide and arcade games showcasing an amazing view of Wears Valley Mountains photographed in Pigeon Forge TN

The complete visual media package for launching, rebranding, or substantially refreshing a premium short-term rental.

This collection gives you a full library of professional photography and video assets that can be used across booking platforms, direct-booking websites, social media, YouTube, email marketing, and digital advertising.

Includes:

  • Everything included in the Photography Collection
  • Social Property Film
  • Cinematic Property Film
  • Aerial photography
  • Aerial video incorporated into both property films
  • Two complimentary Virtual Twilight images
  • Professional editing and licensed music
  • High-resolution and platform-ready delivery
  • Priority editing and delivery

Pricing Based on Square Footage

Up to 1,500 sq. ft. $849
Up to 2,500 sq. ft. $999
Up to 3,500 sq. ft. $1,149
Up to 5,000 sq. ft. $1,349
Up to 7,000 sq. ft. $1,549
Over 7,000 sq. ft. Custom Quote

Optional Property Enhancements

Build on any eligible collection with additional media tailored to your property and marketing strategy.

Aerial Drone shot of an STR listing in Sevierville TN

Aerial Photography

Showcase the property’s surroundings, privacy, views, outdoor spaces, and relationship to the surrounding landscape. Aerial photography is ideal for mountain cabins, large properties, lakefront rentals, and homes with distinctive exterior features.

Starting at $125

Real Estate Floor Plan

Guest-Friendly Floor Plan

Help potential guests understand the property’s layout, bedroom placement, bathrooms, stairs, shared spaces, and outdoor access. Floor plans are especially useful for larger cabins, multilevel homes, and rentals designed for groups.

Starting at $125

Matterport 3D Dollhouse View

Matterport 3D Property Tour

Give guests, owners, and property managers an immersive way to explore the property remotely. Matterport tours work especially well for large homes, complex layouts, retreats, venues, and premium direct-booking websites.

Starting at $349

Luxury STR listing with digitally enhanced evening sky

Virtual Twilight Images

Transform daytime exterior photographs into polished twilight images that highlight exterior lighting, fire features, pools, hot tubs, and evening atmosphere. Virtual twilight images are ideal for hero images, websites, and featured listing photos.

Two images starting at $75

Indoor pool digitally cleaned up

Off-Property Amenity Coverage

Add professional photography of community pools, clubhouses, lake access, neighborhood amenities, nearby attractions, or other features located away from the property. Pricing depends on travel distance, access, and the amount of coverage requested.

Starting at $150

Smoky Mountain campfire scene with digital fire enhancement

Seasonal Property Refresh

Update your gallery after seasonal changes, exterior improvements, new landscaping, fresh décor, or recently added amenities. Refresh sessions are ideal for fall foliage, winter scenes, spring landscaping, summer pools, decks, and mountain views.

Starting at $225

Main living area of an ultra modern luxury vacation rental cabin in Gatlinburg TN

Your Vacation Rental Is More Than a Real Estate Listing

Traditional real estate photography is designed to document and sell a home.

Short-term rental photography has a different job. It needs to communicate the atmosphere, amenities, setting, layout, and overall experience guests can expect when they book.

That requires more than quickly photographing every room from the doorway.

My approach combines clean architectural composition with a polished, inviting presentation that shows the property accurately while emphasizing what makes it memorable.

From mountain cabins and luxury vacation homes to boutique accommodations and professionally designed Airbnbs, every project is approached as its own visual story, not another listing to move through the system.

A More Personal Approach to STR Photography

BradCapone.com is intentionally focused on a smaller number of premium short-term rental and hospitality projects.

I personally photograph each property, oversee the creative direction, and complete the final quality review to maintain a consistent visual style from one project to the next.

The goal is not to make every property look identical.

The goal is to understand what makes your property worth booking—and communicate that clearly, honestly, and beautifully.

Brad Capone, short-term rental and architectural photographer

How the Process Works

1. Choose Your Collection

Select the collection that best fits your property’s size, features, and marketing goals. Larger, unusually complex, or highly customized properties may require a tailored proposal.

2. Prepare the Property

The property should be completely cleaned, staged, decorated, and photo-ready before the scheduled arrival time, with every space arranged exactly as you want it photographed.

3. Photography & Production

I work independently through the property to identify the strongest compositions, architectural details, amenities, and visual flow while creating complete coverage of the guest experience.

4. Editing & Delivery

Photography is generally delivered by the next business day, with property films delivered within approximately 48 hours. Larger or more complex projects may require additional production time.

Architectural Photography, Not On-Site Styling

Back deck jacuzzi shot with incredible mountain views of the smokies during peak fall season

My specialty is architectural and property photography.

I focus on composition, light, space, design, amenities, and the relationship between the property and its setting.

Sessions do not include:

  • Cleaning or property preparation
  • Furniture rearrangement
  • Decorating or interior styling
  • Food preparation
  • Prop sourcing
  • Model coordination
  • Building staged lifestyle scenes
  • Waiting for maintenance or cleaning teams to finish

Small adjustments may occasionally be made when they directly affect a composition, but the property should be fully prepared before I arrive.

Properties requiring models, extensive food styling, or a collaborative commercial production team may require a separate custom production.

Serving the Smoky Mountains and East Tennessee

Premium short-term rental photography and property films are available throughout select areas of the Smoky Mountains and East Tennessee, including:

  • Gatlinburg
  • Pigeon Forge
  • Sevierville
  • Wears Valley
  • Townsend
  • Dandridge
  • Douglas Lake
  • Maryville
  • Knoxville
  • Walland
  • Cosby
  • Newport
Kids bed in a short term rental property photographed in Sevierville TN

Surrounding East Tennessee communities

Travel requirements, minimum project totals, and availability may vary outside the primary service area.

Whether you are launching a luxury cabin in Gatlinburg, refreshing an established vacation rental in Pigeon Forge, marketing a large group property in Sevierville, or building a direct-booking brand elsewhere in East Tennessee, the media should communicate more than room dimensions.

It should give potential guests a reason to stop, explore, and imagine themselves staying there.

Short-Term Rental Photography FAQs

Do you photograph standard residential real estate listings?

Standard residential listings are now photographed through HouseFly Media, our expanded real estate media company.

HouseFly Media offers agent-focused packages, Zillow Showcase services, broader photographer availability, administrative support, and online or mobile-app booking.

Will Brad personally photograph my short-term rental?

Yes. STR and premium projects booked through BradCapone.com are personally reviewed and photographed by Brad unless another arrangement is clearly discussed before booking.

How many photographs will I receive?

Final image counts vary depending on the property’s size, layout, number of bedrooms, amenities, exterior spaces, and distinctive features.

Rather than restricting the project to a fixed number of images, each Photography Collection includes a complete, professionally curated gallery appropriate to the property.

What is the difference between a Social Property Film and a Cinematic Property Film?

A Social Property Film is vertical and designed for mobile-first platforms such as Instagram Reels, Facebook, and TikTok. It typically uses faster pacing, transitions, effects, and energetic editing.

A Cinematic Property Film is horizontal and designed for websites, YouTube, direct-booking pages, and longer-form viewing. It provides a more immersive walkthrough of the property and its atmosphere.

The Photo + Film Collection includes your choice of either format. The Complete Media Collection includes both.

Is drone photography included?

Aerial photography and video are included in the Complete Media Collection.

Aerial photography can be added to the Photography Collection or Photo + Film Collection when weather, airspace, property location, and flight conditions allow.

Do you photograph nearby attractions and community amenities?

On-property amenities are included when they are accessible and disclosed before the appointment.

Community amenities, neighborhood features, attractions, or other off-property locations may require additional time, travel, access coordination, and an Off-Property Amenities enhancement.

Do you stage or decorate the property?

No. The property must be cleaned, staged, decorated, and fully photo-ready before the appointment.

The session does not include cleaning, furniture arrangement, prop styling, food preparation, or creating lifestyle scenes.

Can you photograph occupied properties?

The best results are generally achieved when the property is empty and completely prepared.

Owners, guests, cleaning teams, contractors, maintenance personnel, and vehicles should be removed whenever possible before the scheduled arrival time.

How quickly will the media be delivered?

Photography is generally delivered by the next business day.

Property films are generally delivered within approximately 48 hours. Large properties, complex productions, or projects requiring advanced editing may take longer.

Can property managers book multiple properties?

Yes. Property managers launching or refreshing multiple short-term rentals can request a custom proposal and coordinated production schedule.

Volume arrangements are evaluated based on the number of properties, locations, requested services, and scheduling requirements.

Do you offer seasonal updates?

Yes. Seasonal Property Refresh sessions are available for updated exteriors, new landscaping, seasonal foliage, winter atmosphere, pools, decks, views, and newly added amenities.

These sessions are especially useful for properties previously photographed by Brad Capone.

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PREMIUM PHOTOGRAPHY

For Your Vacation Rental Property.