Real Estate Guru Tom Ferry on Using Video for Real Estate Marketing

I’ve just been watching this video where real estate guru Tom Ferry interviews Arizona agent Shannon Gillette, who has gone all in on doing video as a promotional tool for her brand and her listings. Here are some of the notes I took during this video (note time stamps if you want to skip to

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Should you shoot HDR with lights on or lights off?

For Dad… Normally, when I shoot HDR, I prefer the interior lights to be off. This assures that I have full control over the white balance and I can produce accurate colors of cabinets/furniture and walls. As interior lighting is typically around 2700k (slight orange hue) this color will bounce off all the objects in

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How to prepare your home for professional real estate photos

Selling your home is a stressful process! In order to hit the ground running one of the first things you’ll need to do is get professional photos of your property. Often times, this comes before your home is even listed. As most home buyers are searching online for their next home, professional photographs have never

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The Simpsons

I had this real estate shoot today in East Knoxville and it reminded me so much of the Simpsons. At least while I was photographing it… But then I came home and googled the Simpson’s Bathroom and it turns out I was way off…

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Rain? What Rain!?

Who says who can’t make a beautiful real estate image in the rain???

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Why I Left Meero & AirBnB Plus Program

If your a professional architectural or real estate photographer you may have been receiving calls from a company called Meero lately. Recently, this company has gone into contract with AirBnB and has been commissioned to handle the photography of AirBnB’s new “Plus” program. Though I’m not new to the world of shooting AirBnB units, Meero

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Is Professional Real Estate Photography Worth it?

Are you aware of the fact that the attention span of the majority of people on average is just around 7-6 seconds today? It’s not surprising given that we live in an information age and digital era where’s there just too much content and external stuff that is demanding our attention such as social media

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Why choose Brad as your Professional Real Estate Photographer?

Following are the five main reasons as to why you should opt for Brad Capone as your professional real estate photographer: Brad is an artist at heart No, Brad is not just a photographer who comes in and snaps a hundred photos and emails it to you. Brad is an artist who has a vision.

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HDR vs Flash Real Estate Photography

HDR is by far the most popular style amongst professional real estate photographers. However, it is really the best solution available? Another style, though not as popular, is using flash while photographing a property. Usually, photographers have their preference as to which is best and shoot with either one or the other. Primarily, I, for

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Architectural vs Real Estate Photography – What’s the difference?

There is a pretty big difference between architectural photography and real estate photography. This is primarily due to the fact that realtors have a different expectation than hotels and home interior experts. Hence, photographers have to take a different route depending on what they are shooting. In architectural photography, you have to shoot more than

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